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Yunus, M., & Sijabat, F. N. (2021). A Review on Blue Ocean Strategy Effect on Competitive Advantage and Firm Performance. Academy of Strategic Management Journal, 20, 1-10.
https://www.researchgate.net/profile/Ferdi-Nazirun-Sijabat/publication/349454288_A_REVIEW_ON_BLUE_OCEAN_STRATEGY_EFFECT_ON_COMPETITIVE_ADVANTAGE_AND_FIRM_PERFORMANCE/links/603085dd4585158939b7b59b/A-REVIEW-ON-BLUE-OCEAN-STRATEGY-EFFECT-ON-COMPETITIVE-ADVANTAGE-AND-FIRM-PERFORMANCE.pdf

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