TITLE:
Research on the Evolution Structure of Fragment Disordering Public Opinion in College Students’ Network Circle Group
AUTHORS:
Huawei Zhi, Yan Qiao
KEYWORDS:
College Students’ Network Circle Group, Fragment Disordering, Public Opinion Governance, DEMATEL, ISM
JOURNAL NAME:
Social Networking,
Vol.13 No.4,
September
26,
2024
ABSTRACT: Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, grasping the development trend of public opinion, and designing targeted public opinion governance strategies. On the basis of identifying the key variables in the process of public opinion communication, DEMATEL-ISM model is used to explore the attribute positioning, relative importance level and hierarchical association mechanism of ante-variable and result variable, and then the governance strategies for fragment disordering public opinion in network circle groups of college students is designed. According to the study, exogenous stimuli, the uniqueness of discourse system, the number of spectacular texts and micro-narrative mode constituted the deep-rooted causes of fragment disordering public opinion. The unique situational and information attributes of network circle groups often become an important “booster” of disordered public opinion. The topic deviation is often accompanied with the formation of negative emotions. The corresponding public opinion governance strategies are sought from the aspects of shaping the network environment, adjusting the operation mechanism of the network circle group, improving the efficiency of using fragmented information, and optimizing the human resources of colleges.