TITLE:
Exploring Service Innovation in Cultural Districts from a Collaborative Innovation Perspective: The Case of Beitou Hot Springs District in Taiwan Region
AUTHORS:
Chang-Wei Chang, Chun-Liang Chen
KEYWORDS:
Service-Dominant Logic, Collaborative Service Innovation, Service Ecosystem, Cultural Cycle, Experience Innovation
JOURNAL NAME:
Open Journal of Business and Management,
Vol.12 No.5,
September
23,
2024
ABSTRACT: This study focuses on the Beitou Cultural District in Taipei City, exploring the application of service-dominant logic in local cultural revitalization and analyzing the critical impact of experience-based collaborative service innovation on revitalizing local culture and economy. Utilizing qualitative research methods, including case studies and participatory observation, this study investigates how integrating local culture, historical resources, and modern technology can create unique and appealing customer experiences. The findings indicate that the implementation of the “collaborative service innovation model” not only promotes resource sharing and knowledge exchange among organizations but also strengthens the functions of the service ecosystem, significantly enhancing the commercial value and social impact of local culture. Through strategies such as multi-organizational collaboration, resource sharing between industry and government, formulation of co-prosperity strategies, effective communication, and value sharing, this study constructs a collaborative service innovation model for cultural districts, providing empirical support for the service ecosystem and sustainable development that promote local cultural and economic growth.