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Freeman, B., Potente, S., Rock, V. and McIver, J. (2015) Social Media Campaigns That Make a Difference: What Can Public Health Learn from the Corporate Sector and Other Social Change Marketers? Public Health Research & Practice, 25, e2521517.
https://doi.org/10.17061/phrp2521517

has been cited by the following article:

• TITLE: Leveraging Social Media Information Management to Enhance Physical Activity Engagement

  AUTHORS: Ashrafuzzaman Hera, Abdullah Al Rian, Sheikh. Rakib-Ul-Haque Chowdhury, Mst. Ireen Parvin, Koushik Bandapadya, Nure Alam Khan, Md. Atikur Rahaman, Mohammed Julfikar Ali

  KEYWORDS: Information Management, Social Media, Physical Activity, Engagement, Behavior Change

  JOURNAL NAME: Open Access Library Journal, Vol.11 No.9, September 19, 2024

  ABSTRACT: By considering contemporary social media strategies and their efficacy in influencing physical activity, this study aims to offer an all-encompassing view on how information is handled and used to promote good habits. The findings suggest that targeting information management strategies can effectively enhance user engagement and motivate individuals to participate in physical activities, thus providing insights for public health campaigns as well as social media marketing. Additionally, this study focuses on the psychological and behavioral mechanisms through which social media influences physical activity. It will look at how customization of content, support networks among friends, and other interactive features found in platforms help in sustaining behavior change. The research emphasizes the significance of tailoring messages for particular demographics while using data analysis to optimize content delivery. This research therefore links theories of behavior change with practical applications of social media, showing a strong framework for using digital platforms towards achieving public health outcomes and fostering a more active society.