TITLE:
Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu
AUTHORS:
Hung-Cheng Tsai, Yuhsiu Liu, Chung-Ming Tsai
KEYWORDS:
Cultural Innovation, Cultural Product, Yami Culture, Tourism, Lanyu
JOURNAL NAME:
Open Journal of Applied Sciences,
Vol.14 No.9,
September
18,
2024
ABSTRACT: Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.