TITLE:
Capturing Political Conversation: An Analysis of Public Response on Social Media during Indonesian Election
AUTHORS:
Wahyudi, Mohammad Jafar Loilatu, Omrilio
KEYWORDS:
Political Conversation, Social Media, Election, Public Response, Indonesia
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.12 No.9,
September
14,
2024
ABSTRACT: This research aims to analyze public responses through political conversations regarding the 2024 Indonesian presidential election process. Anies-Muhaimin, Prabowo-Gibran, and Ganjar Mahfud attended the presidential Election in Indonesia. This research analyzes public responses through virtual sphere theory, which originates from the public sphere. This research uses the Social Network Analysis (SNA) method to identify information from each candidate pair; the data collection process uses Drone Emprit data analysis, and data mining by Dore Emprit is filtered to display findings that are in accordance with the data needs in the research. The context in this analysis is the presidential-vice presidential Election in Indonesia by taking information in December-January. The results highlight that the virtual sphere was built through voluntary movements owned by the Anies-Muhaimin candidate pair to promote ideas about change and Anies-Muhaimin’s experience in leading. Another couple used micro-influencers to shape opinions about Prabowo-Gibran and created a significant association despite a high negative sentiment. Ganjar-Mahfud is a presidential and vice-presidential candidate who promotes the public sphere through active use of Twitter social media by creating active communication with other users, thus becoming the main contributor to building an issue on social media Twitter.