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Campbell, J. I. D. (1995). Mechanisms of simple addition and multiplication: A modified network-interference theory and simulation. Mathematical cognition, 1, 121-164.

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• TITLE: The Reversed Neighborhood Effects in Mental Arithmetic of Spoken Mandarin Number Words

  AUTHORS: Mingliang Zhang, Jiwei Si, Xiaowen Zhu

  KEYWORDS: Single-Digit Multiplication; Neighborhood Effects; Reversed; The Spoken Mandarin Number Words Format

  JOURNAL NAME: Psychology, Vol.3 No.1, January 17, 2012

  ABSTRACT: In the present study, under the spoken Mandarin number words format, we employed verification tasks to investigate the neighborhood effects in single-digit multiplication. The results revealed that, in the Arabic digits format condition, the neighborhood effects like as the former studies discovered is natural, however, the unexpected reversed neighborhood effects were found in the spoken Mandarin number words format. Specifically, RTs of higher neighborhood effects multiplication problems were longer than lower neigh- borhood effects.