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Ferreira, L. and Sousa, B.B. (2022) Understanding the Role of Social Networks in Consumer Behavior in Tourism. In: Information Resources Management Association, Esd., Research Anthology on Social Media Advertising and Building Consumer Relationships, IGI Global, 1758-1775.
https://doi.org/10.4018/978-1-6684-6287-4.ch095

has been cited by the following article:

• TITLE: Habits on Social Networks at Workplace: A Survey of Motivations and Behaviour

  AUTHORS: Thomas Kakou Kouassi, Douatia Koné, Aliou Bamba, Aladji Kamagaté, Olivier Asseu, Yvon Kermarrec

  KEYWORDS: Social Network, Social Media, Applications, Poisson’s Law, Statistics, Digital Supports, Workers Productivity

  JOURNAL NAME: Open Journal of Applied Sciences, Vol.14 No.8, August 16, 2024

  ABSTRACT: This article explores the use of social networks by workers in Abidjan, Côte d’Ivoire, with particular emphasis on a descriptive or quantitative analysis aimed at understanding motivations and methods of use. More than five hundred and fifty questionnaires were distributed, highlighting workers’ preferred digital channels and platforms. The results indicate that the majority use social media through their mobile phones, with WhatsApp being the most popular app, followed by Facebook and LinkedIn. The study reveals that workers use social media for entertainment purposes and to develop professional and social relationships, with 55% unable to live without social media at work for recreational activities. In addition, 35% spend on average 1 to 2 hours on social networks, mainly between 12 p.m. and 2 p.m. It also appears that 46% believe that social networks moderately improve their productivity. These findings can guide marketing strategies, training, technology development and government policies related to the use of social media in the workplace.