TITLE:
Leveraging Information Systems for Strategic Management: Enhancing Decision-Making and Organizational Performance
AUTHORS:
Ashrafuzzaman Hera, Abdullah Al Rian, Md. Omar Faruque, Mir Mohtasam Hossain Sizan, Nure Alam Khan, Md. Atikur Rahaman, Mohammed Julfikar Ali
KEYWORDS:
Leveraging Information Systems, Strategic Management, Decision-Making, Organizational Performance, UK, FMCG Sector
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.14 No.8,
August
13,
2024
ABSTRACT: This research explores the effects of exploiting IS on strategic management, decision-making, and organizational performance within the scenario of the UK Fast Moving Consumer Goods (FMCG) industry. This nature of the industry as rather competitive and vulnerable to constant changes calls for quick and effective decision-making that IS provides. In this manner, IS can help with the strategic management, offer improved function management on an organizational level and improve supply chain and consumer. It reveals that IS is a significant tool in predicting market shifts, as well as a means of adapting to new laws to enhance sustainability and ethical benchmarks to foster organisational innovation and differentiation across FMCG firms. The study is concerned with understanding how and in what ways IS influences decision-making (research question 1) and organizational performance (research question 2) in the context of the UK FMCG industry. Following a positivist research philosophy, the research adopts a quantitative research approach, and statistical analysis guarantees the reliability and validity of the data collected. Collection of data from structured questionnaires and statistical analysis using linear regression models reveal that IS has a positive and vital impact on the improvement of decision making processes and other organizational performances. Logical assumptions suggest that IS enhances the decision-making process and the performance of organizations. While there are many concerns such as escalating costs and security risks, the proper incorporation of IS increases organizational objectives while emphasizing a data-driven approach to IS. The study provides a robust rationale for increasing the uptake of IS across industries in a bid to boost competitiveness and organisational performance. Future research should also embrace qualitative research designs to capture more richness and diversity of the topic and include more diverse geographical locations. Also, the study of the moderating role of the new technologies like AI and mechanism learning on the IS effectiveness enhances the development of the strategic management frameworks that could be helpful for different industries.