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Ferguson, N. M., Laydon, D., Nedjati-Gilani, G., Imai, N., Ainslie, K., Baguelin, M., Van-Elsland, S. et al. (2020). Impact of Non-Pharmaceutical Interventions (NPIs) to Reduce COVID-19 Mortality and Healthcare Demand. Imperial College COVID-19 Response Team.

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• TITLE: COVID-19 Compliance across Societies: Testing Health Messaging Models in the US and Kingdom of Saudi Arabia

  AUTHORS: Hessah Fahd Alhugbani

  KEYWORDS: COVID-19, Health Belief Model, Health Communication, Cultural Context, Persuasion

  JOURNAL NAME: Advances in Applied Sociology, Vol.14 No.8, August 7, 2024

  ABSTRACT: The purpose of this study is to test one of the theories of persuasive health communication that have been applied to COVID-19 in a different cultural context in order to understand this model needs to be adapted for a global pandemic. By utilizing a survey, this study used the health belief model (HBM) to test whether using the components of HBM cues affect behavioral intentions to follow government-enforced health policies to contain COVID-19. The results of this study led to conclude that cultural differences do exist, but the tools to theorize about these differences need to be developed and refined. The findings reported in this study highlight contributions to the use of the HBM in non-Western contexts in both research and practice.