TITLE:
Economic Intelligence and Competitiveness of Tunisian Companies
AUTHORS:
Brahmi Chrifa, Boujelbene Younes
KEYWORDS:
Economic Intelligence, Competitiveness, Performance, Tunisian Companies, Factor Analysis, Linear Regression
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.14 No.7,
July
31,
2024
ABSTRACT: In this article, the significance of economic intelligence in bolstering the competitiveness and performance of Tunisian companies is emphasized. Through an in-depth analysis utilizing SPSS software, incorporating 35 variables via factor analysis, and subsequent linear regression studies involving 7 factors, the interconnections among these elements are explored. The outcomes underscore the substantial impact of economic intelligence on companies’ competitiveness and performance. It concludes by advocating for the integration of economic intelligence as a fundamental managerial practice among Tunisian companies to enhance their competitive edge in the global market, underscoring its strategic relevance amidst the dynamic business landscape. The findings underscore a strong positive correlation between economic intelligence and business competitiveness in Tunisia, suggesting that by prioritizing economic intelligence, Tunisia can enact strategic changes aligned with its objectives, leading to favorable outcomes.