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Pan, J. (2023). The Development Path and Research of Sports Culture IP Marketing—Taking the IP of the Chinese Women’s Volleyball Team as an Example. Public Relations World, 20, 6-7.

has been cited by the following article:

• TITLE: The Development and Utilization of Sports IP and Management Strategies

  AUTHORS: Aizhen Zeng

  KEYWORDS: Sports Intellectual Property, Sports IP Development, Sports IP Management

  JOURNAL NAME: Advances in Physical Education, Vol.14 No.3, July 25, 2024

  ABSTRACT: This paper conducts an in-depth study on the development and utilization of sports intellectual property (sports IP) and management strategies, aiming to explore how to effectively enhance the market competitiveness and economic value of sports IP. The paper first defines the concept of sports IP and elaborates on its classification and characteristics. It then analyzes the key factors in the development of sports IP, including market demand, technological innovation, and legal protection. Subsequently, the paper discusses in detail the strategies for the development and utilization of sports IP, such as brand building, cross-border cooperation, diversified development, and marketing and consumer interaction strategies. In addition, the paper touches upon the management and sustainable development strategies of sports IP, emphasizing the importance of intellectual property protection, continuous innovation, risk management, and crisis response. Finally, by summarizing the above research content and strategy implementation, the paper points out that the effective management of sports IP not only promotes the economic growth of the sports industry but also contributes to the development of social culture and the diversity of people’s lifestyles.