TITLE:
The Role of TikTok in Disseminating the Palestinian Narrative during the War on Gaza from the Perspective of Palestinian University Students
AUTHORS:
Tamara Abu Laban
KEYWORDS:
TikTok, Palestinian Narrative, War on Gaza, Palestinian University Students
JOURNAL NAME:
Advances in Journalism and Communication,
Vol.12 No.3,
July
25,
2024
ABSTRACT: This study aimed to explore the role of TikTok in disseminating the Palestinian narrative related to the war on Gaza from the perspective of Palestinian university students. The study employed a media audience survey method and was conducted on a sample of 620 students from Palestinian universities in the West Bank. The results showed a high degree of motivation among students to use TikTok to disseminate the Palestinian narrative, with an average response score of 4.33. One of the most prominent motivations was using TikTok to spread accurate facts and information about the war on Gaza and to amplify the Palestinian voice to the world. It was also found that there are positive attitudes towards the content presented on TikTok, as students consider the content to be beneficial in raising global awareness of the Palestinian narrative and characterized by credibility and transparency. Regarding emotional effects, the study showed that students feel proud and in solidarity when watching TikTok content highlighting Palestinian resistance and the violations in Gaza, with an average response score of 4.31.