TITLE:
Knowledge Structure of E-Commerce Research in China: An Analysis Based on Bibliometrics
AUTHORS:
Jinzhao Yang, Cuiyin Yao, Qing Yi, Yini Fang
KEYWORDS:
Electronic Commerce, Emergency, CiteSpace, Visual Analysis, Knowledge Graph
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.12 No.7,
July
18,
2024
ABSTRACT: In this study, CiteSpace visualization software and bibliometric methods were used to conduct in-depth research on the field of emergency e-commerce research in China from 2003 to 2023. The literature data included in CNKI were used as a sample set to construct a scientific knowledge map. The study integrates the atlas with the data results and comprehensively analyzes and discusses the research chronology, research subjects, research hotspots, and research frontiers from various perspectives. The results of the study show that emergency e-commerce research is an interdisciplinary field characterized by a low level of researcher activity, a limited number of small and dispersed research teams, and a lack of inter-team cooperation. Research institutions mainly consist of universities and research institutes with limited inter-university cooperation, which hinders the overall integrity of academic research in the field. Emergency e-commerce management is the cornerstone of research in this field. Together with epidemic e-commerce, e-commerce food safety, and e-commerce response to public events, it forms the research focus of this field. The development strategies of fresh food e-commerce and cross-border e-commerce are still in focus, especially in terms of responding to public events and enhancing the entire e-commerce emergency management system. This area is expected to be a key frontier for future research.