TITLE:
Comparative Analysis of Machine Learning Models for Customer Churn Prediction in the U.S. Banking and Financial Services: Economic Impact and Industry-Specific Insights
AUTHORS:
Omoshola S. Owolabi, Prince C. Uche, Nathaniel T. Adeniken, Oghenekome Efijemue, Samuel Attakorah, Oluwabukola G. Emi-Johnson, Emmanuel Hinneh
KEYWORDS:
Churn, Prediction, Machine Learning, Economic Impact, Industry-Specific Insights, Logistic Regression, Random Forest, Neural Networks
JOURNAL NAME:
Journal of Data Analysis and Information Processing,
Vol.12 No.3,
July
17,
2024
ABSTRACT: Customer churn poses a significant challenge for the banking and finance industry in the United States, directly affecting profitability and market share. This study conducts a comprehensive comparative analysis of machine learning models for customer churn prediction, focusing on the U.S. context. The research evaluates the performance of logistic regression, random forest, and neural networks using industry-specific datasets, considering the economic impact and practical implications of the findings. The exploratory data analysis reveals unique patterns and trends in the U.S. banking and finance industry, such as the age distribution of customers and the prevalence of dormant accounts. The study incorporates macroeconomic factors to capture the potential influence of external conditions on customer churn behavior. The findings highlight the importance of leveraging advanced machine learning techniques and comprehensive customer data to develop effective churn prevention strategies in the U.S. context. By accurately predicting customer churn, financial institutions can proactively identify at-risk customers, implement targeted retention strategies, and optimize resource allocation. The study discusses the limitations and potential future improvements, serving as a roadmap for researchers and practitioners to further advance the field of customer churn prediction in the evolving landscape of the U.S. banking and finance industry.