TITLE:
The Effectiveness of Executive Coaching: Executive Views and Metrics
AUTHORS:
Steven Seay, Anthony Muscarella
KEYWORDS:
Executive Coaching, Coaching Effectiveness, Evaluation Methods, Return on Investment (ROI), Kirkpatrick/Phillips Model, COVID-19, Diversity and Inclusion
JOURNAL NAME:
Journal of Human Resource and Sustainability Studies,
Vol.12 No.2,
June
26,
2024
ABSTRACT: This article examines the current state of executive coaching, focusing on its effectiveness, evaluation methods, and recent trends. Despite the growing adoption of coaching in organizations, there is a lack of consensus on optimal assessment methodologies and objective outcome measures. The COVID-19 pandemic and the emphasis on diversity and inclusion have significantly influenced coaching approaches. The article discusses the benefits of coaching, the absence of measurement in many organizations, and the importance of aligning coaching goals with organizational expectations. It explores various models and metrics for evaluating coaching effectiveness, including the Kirkpatrick/Phillips model and the calculation of return on investment (ROI). The article concludes by highlighting the need for coaches to develop comprehensive evaluation plans and integrate evaluation throughout the coaching process to demonstrate the value of coaching interventions.