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Boshell, B. (2017) How Dynamic Pricing Uses Machine Learning to Increase Revenue.
https://www.linkedin.com/pulse/how-dynamic-pricing-uses-machine-learning-increase-revenue-boshell#:~:text=Dynamic%20Pricing%20and%20Machine%20Learning&text=It%20automatically%20optimizes%20prices%20for,to%20drive%20its%20pricing%20decisions

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