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Hatami, J. (2007). Creating new television audiences with new personalities in the age of globalization. Paper Presented at the AUSACE 12th Annual Convention on Communication: Cross-Road of Globalization. Dubai: United Arab Emirates.

has been cited by the following article:

• TITLE: Do Iranian and Canadian Females Make Different Personal Decisions?

  AUTHORS: Mahin Tavakoli

  KEYWORDS: Decision-Making; Making Choice; Iranians and Canadians; Individualism-Collectivism; Comparative Study; Cross-Cultural Study of Making Choice; Cultural Differences in Decision-Making

  JOURNAL NAME: Sociology Mind, Vol.2 No.1, January 14, 2012

  ABSTRACT: This study examined cultural differences and similarities in the number and types of personal decisions made by Iranian and Canadian females. Canadians made more decisions than did Iranians, indicating that Canadians are more autonomous and independent than are Iranians. The types of decisions made more by Canadians than by Iranians illustrate that, when making decisions, Canadians use primary control (trying to change their situation) more than Iranians do, while Iranians use secondary control (trying to adjust to the situation) more than Canadians do. The results support theories of cultural differences locating Canada and Iran at opposite ends of individualism-collectivism continuum, and are consistent with the individualistic-collectivist distinctions made by Heine (2008), Savani, Markus, and Conner (2008), and Triandis (2004).