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Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2020). The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration from the World’s Best Business Models (Vol. 4). John Wiley & Sons.
https://books.google.com/books?hl=en&lr=&id=vtHSDwAAQBAJ&oi=fnd&pg=PP21&dq=Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2020). The invincible company: how to constantly reinvent your organization with inspiration from the world's best business models (Vol. 4). John Wiley & Sons.&ots=JOuO1jRMhq&sig=awiwEjkYV5cIAkpxM6PaOb70a6w
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