TITLE:
New Thinking on the International Communication of Contemporary Chinese Pop Music
AUTHORS:
Qianpeng Chen, Dianyi Chen, Yuexiao Wu
KEYWORDS:
Chinese Pop Music, International Communication, Communication Strategy, Chinese Context, National Spirit
JOURNAL NAME:
Open Access Library Journal,
Vol.11 No.5,
May
24,
2024
ABSTRACT: In the era of all-media, with the support of technology and capital, the creation and dissemination of pop music in our country has made great progress, but it also faces some new challenges. In this context, we should actively exert the advantages of pop music in international communication and effectively enhance its international influence. To be specific, it is necessary to strengthen the national and international elements of pop music creation and realize the internationalization of Chinese pop music. Specifically, it means strengthening the national and international elements in the creation of pop music, realizing the internationalization of Chinese pop music, expanding the dissemination range of Chinese pop music through various forms, enhancing its influence on the international stage; and in terms of dissemination methods, it should be based on local culture, carry forward the national spirit, and strengthen the dissemination effect of pop music.