TITLE:
Harnessing the Market Potential of the Bamboo Industry in Central Luzon, Philippines: An Analysis of the Internal and External Environment
AUTHORS:
Edgelly Galvez Vitug, Sarah Calma Alvarez
KEYWORDS:
Bamboo, SWOT Analysis, PESTLE Analysis, Business Environment, Value Addition, Sustainability, Market Potential
JOURNAL NAME:
Open Journal of Ecology,
Vol.14 No.5,
May
10,
2024
ABSTRACT: The bamboo industry in Central Luzon holds significant promise for economic development and environmental sustainability. This study aims to analyze the internal and external factors influencing the bamboo industry in the region through SWOT and PESTLE analyses. Based on a focus group discussion involving key industry players, the study explores the industry’s strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. Findings reveal the importance of comprehensive strategies that address political stability, economic growth, consumer awareness, technological advancement, legal compliance, and environmental sustainability. Recommendations include capacity-building for production and marketing, the establishment of bamboo treatment facilities, and advocacy for supportive policies. By addressing these factors, the bamboo industry in Central Luzon can realize its potential for socio-economic development and environmental stewardship.