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Aruan, D. T., Crouch, R., & Quester, P. (2018). Relative Importance of Country of Service Delivery, Country of Person and Country of Brand in Hybrid Service Evaluation: A Conjoint Analysis Approach. Journal of Product & Brand Management, 27, 819-831.
https://doi.org/10.1108/JPBM-10-2017-1608

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