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Al-Surmi, A., Cao, G., & Duan, Y. (2020). The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance. Industrial Marketing Management, 84, 39-49.
https://uobrep.openrepository.com/handle/10547/623242
https://doi.org/10.1016/j.indmarman.2019.04.002

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