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Lowry, P. B., Gaskin, J. E., Twyman, N. W., Hammer, B., & Roberts, T. L. (2013). Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM). Journal of the Association for Information Systems, 14, 617-671.
https://doi.org/10.17705/1jais.00347

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