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Phua, J., Jin, S. V., & Kim, J. J. (2017). Gratifications of Using Facebook, Twitter, Instagram, or Snapchat to Follow Brands: The Moderating Effect of Social Comparison, Trust, Tie Strength, and Network Homophily on Brand Identification, Brand Engagement, Brand Commitment, and Membership Intention. Telematics and Informatics, 34, 412-424.
https://doi.org/10.1016/j.tele.2016.06.004

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