TITLE:
Leadership Styles and E-Commerce Adoption among SME Managers in Oman: Moderating Effect of Technology Readiness
AUTHORS:
Abdulkadir Shehu Abduwahab, Maged Mustafa Al-Dubai
KEYWORDS:
Leadership Styles, E-Commerce Adoption, Technology Readiness, SMEs, Oman
JOURNAL NAME:
Open Journal of Business and Management,
Vol.12 No.2,
March
28,
2024
ABSTRACT: This study investigates the moderating effect of
technology readiness (TR) on e-commerce adoption in small and medium
enterprises (SMEs) in Oman. Data were collected from 382 participants including
owner, manager or both (both here means
owner who also manages the business). The study used SPSS and SmartPLS 4
software for statistical analysis and hypothesis testing. The study found that
technology readiness significantly influenced the relationship between
leadership styles and e-commerce adoption. Transformational leadership
positively influenced e-commerce adoption, while transactional leadership had a
negative effect. The study also found that technology readiness moderates the relationship between leadership styles and
e-commerce adoption. The findings suggest
that companies should prioritise the development of transformational
leadership styles and high technology readiness to enable effective e-commerce
adoption.