TITLE:
A Literature Review on Digital Entrepreneurship: A Comparative Theoretical Analysis from the Perspectives of Economics, Psychology and Management
AUTHORS:
Teodoro Malta Campos
KEYWORDS:
Digital Entrepreneurship, Entrepreneurship, New Digital Ventures, Effectuation, Bricolage, Economics, Psychology, Management
JOURNAL NAME:
Open Journal of Business and Management,
Vol.12 No.2,
March
15,
2024
ABSTRACT: The objective of this study is to make a comparative
theoretical analysis of the characteristics of digital entrepreneurship with
those associated with conventional entrepreneurship from the perspectives of
economics, psychology and management. The motivation arises from the fact that
digital entrepreneurship is a phenomenon that has been growing in economic and
social terms, allowing individuals who otherwise can’t participate in the
conventional environment to do so in the digital realm, hence making the entrepreneurial phenomenon broader and more comprehensive. A
comparative analysis shows that in conceptual terms digital
entrepreneurship incorporates the same characteristics of search for
opportunities and innovation as in the conventional form when considered from
the perspectives of economics, psychology and management. However, there the
similarity ends: no other conventional characteristics were found in digital
entrepreneurship. This suggests that digital entrepreneurship has a different
specificity than conventional entrepreneurship, necessitating more study to
better understand it. Such studies of digital entrepreneurship, as it is suggested, can be based on the theories of Effectuation and
Bricolage in order to gain a broader understanding of the phenomenon.