TITLE:
Exploration of the Content of Public Facebook Groups of Autism Spectrum Disorder (ASD) in Bangladesh
AUTHORS:
Md. Shahed Uddin Sharker, Md. Mikail Hossen, Anirudha Biswas, Sabiha Shirin Sara, Ashis Talukder, Chuton Deb Nath
KEYWORDS:
Autism Spectrum Disorder (ASD), Social Media, Content Analysis, Support Group, Bangladesh
JOURNAL NAME:
Advances in Journalism and Communication,
Vol.12 No.1,
March
8,
2024
ABSTRACT: Introduction: Autism Spectrum Disorder (ASD) is a neurological condition characterized by challenges in social interaction and development. Social media platforms have emerged as powerful communication tools for individuals with ASD, enabling information sharing, support, advocacy, and awareness. Methodology: This study explores Bangladeshi Public Facebook Groups (PFGs) dedicated to ASD, focusing on group content and audience engagement. Employing a mixed-methods approach, qualitative and quantitative data were gathered to achieve the research objectives. The data collection process involved analyzing 300 posts from the top 3 PFGs related to ASD in Bangladesh, along with conducting questionnaire interviews among 60 group members. Result: Results revealed that 33.7% of group posts serve informational and promotional purposes, with occupational therapy (26.7%) and autism centers (25%) being the most prevalent topics of discussion. The comments within these groups encompassed various types, with 33.94% being reciprocal and 27.18% affirmative in nature. Among the surveyed members, 26.7% found personal stories and support to be the most valuable form of information, followed by access to resources (16.6%). Group members also provided suggestions for enhancing PFGs, with an emphasis on improving engagement and support networks (33.33%) and increasing access to local services and professionals (26.7%). The study disclosed that 67% of interviewees believed that PFGs effectively kept members informed about autism-related resourcefulness in Bangladesh. Conclusion: This study explored Autism Spectrum Disorder (ASD) Facebook Groups in Bangladesh, revealing diverse discussions on therapy, centers, and daily activities, with valuable support and personal stories, highlighting the importance of community engagement and support networks.