TITLE:
Contextual Antecedents of E-Commerce Adoption for Supply Chain Management by Retail and Consumer Goods Traders in Developing Countries
AUTHORS:
Jonathan Vincent Ngwira, Jackson Phiri
KEYWORDS:
E-Commerce, Supply Chain Management, UTAUT, Theory of Perceived Risk (TPR)
JOURNAL NAME:
Open Journal of Business and Management,
Vol.12 No.1,
January
30,
2024
ABSTRACT: E-commerce, as a transformative technological
innovation, offers unparalleled opportunities for enhancing supply chain
management efficiency and effectiveness. This study was conducted to
investigate the factors influencing the
behavioural intention of retail and consumer goods traders to adopt
e-commerce for supply chain management in developing countries. The research employs a quantitative design with the data
being collected through the
administration of questionnaires to a randomly selected sample size of
329 registered retail and consumer goods traders in Zambia. The sample size was determined using the Yamane formula and the
data collected was analysed using statistical methods based on correlation and
multiple regression analysis in Statistical Package for Social Sciences
(SPSS). The findings indicate that the core constructs of the adapted Unified
Theory of Acceptance and Use of Technology Model (UTAUT) and Theory of
Perceived Risk (TPR) proposed model such as Performance Expectancy (β = 0.261, p 0.088, p 1.057, p p p insights into the unique factors, challenges and
opportunities facing retail and consumer goods traders in developing countries
with regard to adopting e-commerce for supply chain management.