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Deshpande, R., Farley, J. U., & Webster Jr., F. E. (1993). Corp Characteristics of Innovation and Innovation Adoption in Public Organizations: Assessing the Role of Managers Orate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadradic Analysis. The Journal of Marketing, 5, 23-37.
https://doi.org/10.1177/002224299305700102

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