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Dwivedi, R., Prasad, K., Mandal, N., Singh, S., Battu, V., & Pamudar, D. (2020). Performance Evaluation of an Insurance Company Using an Integrated Balanced Scorecard (BSC) and Best-Worst Method (BWM). Economics, Management, and Financial Markets, 11, 11-17.

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• TITLE: Strategic Alignment Framework (SAF): A Data-Driven Approach to Aligning Mission, Vision, and Financial Metrics with OKRs and CSFs

  AUTHORS: Sasan Sepasi

  KEYWORDS: Strategic Alignment Framework (SAF), Objectives and Key Results (OKR), Critical Success Factors (CSF), Balanced Scorecards (BSC), Strategic Performance Management

  JOURNAL NAME: Open Journal of Business and Management, Vol.12 No.1, January 29, 2024

  ABSTRACT: This study introduces the Strategic Alignment Framework (SAF), a novel approach that integrates Objectives and Key Results (OKRs) with Critical Success Factors (CSFs). Unlike traditional Balanced Scorecards (BSC), SAF leverages the flexibility of OKRs to adapt to fast-paced business environments. Validated through a longitudinal case study on Afzoon Ravan Company in the lubricant industry, the framework emphasizes the role of CSFs in impacting key financial metrics. SAF not only aligns performance indicators with broader organizational goals but also bridges the gap between academic research and practical application. Despite its industry-specific focus, the study offers valuable insights into performance evaluation complexities.