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Bigan, I., Decan, S., & Korkmaz, B. (2017). How Turkish Companies Can Become Global Successes. McKinsey & Company. Perspectives on Retail and Consumer Goods, No. 6.
https://www.mckinsey.com/~/media/McKinsey/Industries/Retail/Our%20Insights/How%20Turkish%20companies%20can%20become%20global%20successes/How-Turkish-companies-can-become-global-successes.pdf

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