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Avornyo, P., Fang, J., Odai, R. O., Vondee, J. B., & Nartey, M. N. (2019). Factors Affecting Continuous Usage Intention of Mobile Banking in Tema and Kumasi. International Journal of Business and Social Science, 10, 114-130.
https://doi.org/10.30845/ijbss.v10n3p11

has been cited by the following article:

• TITLE: Impact of Corporate Reputation on Customers’ Sustainable Usage Intention: The Mediating Role of Satisfaction

  AUTHORS: Md. Kamal Uddin, Shelina Nasrin

  KEYWORDS: Bangladesh, Corporate Reputation, Customers’ Sustained Usage Intention, Mobile Financial Services, Satisfaction, Structural Equation Model

  JOURNAL NAME: Open Journal of Business and Management, Vol.12 No.1, January 19, 2024

  ABSTRACT: This study develops and empirically tests a conceptual model that investigates the intervening impact of satisfaction on the relationship between corporate reputation and customers’ sustained usage intention. The study followed a convenient sampling procedure for data collection. A PLS-SEM (Partial least square-structural equation modelling) was used as a statistical technique to analyze data and to test the hypothesis of the study through SmartPLS 4.0. The statistical output shows that corporate reputation had a significant impact and relationship with customer satisfaction. Customer satisfaction is a significant antecedent of customers’ sustained usage intention. The findings revealed that corporate reputation had no direct and significant effect on customers’ sustained usage intention but had an indirect influence on it in the presence of satisfaction. The inferential analysis demonstrated that satisfaction fully mediates the relationship between corporate reputation and customers’ sustainable usage intention. This study contributes to the existing body of knowledge on corporate reputation and customers’ sustained usage intention of MFS literature in similar economies. The findings of the study will be useful for the MFS providers for developing strategic planning on the sustainability of customers’ usage decisions and enhancing positive corporate reputation.