TITLE:
The Moderating Role of Mood on the Impact of Perceived Satisfaction on Online Product Evaluation
AUTHORS:
Mohammed Alzanbagi
KEYWORDS:
Mood, Online Customer Review, Perceived Satisfaction
JOURNAL NAME:
Open Journal of Business and Management,
Vol.12 No.1,
January
18,
2024
ABSTRACT: Online purchase of products is common even with high
tech products. This research sheds light on
an important interaction effect between mood and perceived satisfaction on
product evaluation. Important for marketers and entrepreneurs, the current
research establishes that customers with good mood are more affected by
perceived satisfaction of previous customers. With an online survey of 200
respondents, the current research tests a novel model with a rigour statistical analysis. Notable outcomes of this
research are that business owners and online sellers should find out how their
customers’ mood can benefit the business. As a result, the mood of online
customers can help the business grow successfully.