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Holdack, E., Lurie-Stoyanov, K., & Fromme, H. F. (2022). The Role of Perceived Enjoyment and Perceived Informativeness in Assessing the Acceptance of AR Wearables. Journal of Retailing and Consumer Services, 65, Article 102259.
https://doi.org/10.1016/j.jretconser.2020.102259

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