TITLE:
Research on the Development Strategy of China XinDongFang Group Based on the Education “Double Reduction” Policy
AUTHORS:
Jun Deng
KEYWORDS:
“Double Reduction” Policy, Development Strategy, Education, XDF Group
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.12,
December
27,
2023
ABSTRACT: In 2021, the Chinese government implemented the “Double Reduction”
education policy, advocating for quality education, which significantly
impacted social educational training institutions. Within this context, the
quest for appropriate development strategies holds the fate of all educational
training institutions. This paper focuses on the case study of the XinDongFang
Group (Abbreviated as XDF Group, or XDF), utilizing literature research and
case analysis methods. It concurrently
employs comprehensive analyses like SWOT, PEST, among others, to assess
the company’s internal and external strategic environments, aligning them with
the group’s developmental objectives to formulate its strategic approach.
Through this research, it aims to not only comprehend XDF’s developmental
strategy but also offer innovative perspectives to other educational training
companies in China, thereby fostering a healthy evolution within the
educational training industry.