TITLE:
The Role of Social Media and Communication Technology in Addressing Challenges Confronting Women Entrepreneurs in Social Development Projects
AUTHORS:
Noha Alharbi, Peter F. Cavanaugh
KEYWORDS:
Social Media, Female Entrepreneurship, Saudi Arabia, Saudi Vision 2030, Women Empowerment, Sustainable Development, Economic Growth, Gender Equality
JOURNAL NAME:
Journal of Human Resource and Sustainability Studies,
Vol.11 No.4,
December
26,
2023
ABSTRACT: This comprehensive literature review, integral to a Ph.D. dissertation, meticulously examines the impact of social media on female entrepreneurship in Saudi Arabia, aligning with Saudi Vision 2030. The study will employ semi-structured interviews and intentional sampling, targeting 50 experienced women entrepreneurs in social development projects. The research will use content analysis to uncover nuanced insights, address societal constraints, and advocate for heightened awareness and robust support programs. The study calls for further research to rigorously evaluate ongoing reforms that contribute to gender equality and entrepreneurship aligned with Saudi Vision 2030.