TITLE:
Research on the Design Strategy of Cultural and Creative Products Based on Orchid Culture—Taking Sihui Orchids as an Example
AUTHORS:
Simin Chen, Jinghui Ao, Shaobin Wang
KEYWORDS:
Orchid Culture, Cultural and Creative Product Design, Design Strategies, Sihui, China
JOURNAL NAME:
Voice of the Publisher,
Vol.9 No.4,
December
15,
2023
ABSTRACT: Based on the development status quo of the existing orchid culture and creativity in Sihui, we explore the application of orchid culture in the design of cultural and creative products and its design strategy, to promote the dissemination of orchid culture and the development of the orchid industry in Sihui, and to promote the revitalization of the local rural industry. Through defining the scope of orchid culture, digging deeply into the connotation of orchid culture, extracting the elements of orchid culture, and conducting case studies on the existing orchid culture cultural and creative products, we then summarize the design methods and strategies for the development of orchid culture and creative products. The excavation and development of orchid culture creative products can help the promotion and dissemination of orchid culture and provide a new reference path for the cultural tourism development and utilization of the orchid industry in Sihui.