TITLE:
Research on the Collaborative Governance of Social Responsibility in Online Audiovisual Enterprises
AUTHORS:
Chuying Kang, Muhammad Zaffwan Idris, Juan Liu
KEYWORDS:
Online Audiovisual Enterprises, Social Responsibility, Collaborative Governance
JOURNAL NAME:
Social Networking,
Vol.13 No.1,
December
14,
2023
ABSTRACT: This paper aims to analyze the present conditions of the social
responsibility ecosystem in online audiovisual enterprises in the digital age.
It focuses on the governance of social responsibility in these enterprises and
conducts an in-depth analysis of the problems and influencing factors related
to the social responsibility aberrations of online audiovisual enterprises.
Drawing upon social responsibility theory and collaborative governance theory,
this research constructs a social responsibility guidance and governance system
guided by the public, supported by the voluntary fulfillment of
responsibilities by online audiovisual
enterprises, and based on the collaborative participation of diverse
stakeholders. It explores and optimizes the implementation pathways of this
system, providing theoretical support and practical guidance for promoting the
sustainable development of online audiovisual enterprises. Furthermore, it aims to contribute to the creation of a harmonious Internet ecosystem.