TITLE:
A Study on the Application and Optimization of Centralized Financial Management Model in JR New Media Company
AUTHORS:
Yida Li
KEYWORDS:
New Media, Centralized Financial Management, Optimization Recommendations
JOURNAL NAME:
Modern Economy,
Vol.14 No.11,
November
30,
2023
ABSTRACT: In the traditional media model, users
intelligently and passively receive information. With the continuous
development of the new media industry, the traditional centralized
financial management model gradually exposes many drawbacks, which are no
longer adapted to the development
requirements of the media in the new era, and its financial management model is
constantly being adjusted and
optimized. Starting from the definition of centralized financial management
mode, the article quotes the data of
JR New Media Company and some websites, studies the construction of centralized
financial management mode of JR Company, analyzes the problems existing in the
implementation of centralized financial management mode of the new media
company, and puts forward suggestions on how to optimize the centralized
financial management mode, including the establishment
and improvement of the financial decision-making, budgeting, funds management
It also puts forward suggestions on how to optimize the centralized financial
management model, including establishing and improving the financial
decision-making, budgeting, capital management, early warning management
mechanism, establishing a unified and optimized performance incentive standard,
and upgrading the work level of the company’s financial management personnel,
etc., so as to improve the level of the financial management of JR New Media
Company and promote its sustained and smooth development.