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has been cited by the following article:
TITLE: The Impact of Consumer Culture and Neoliberalism on the FIFA World Cups
AUTHORS: Rui Bao
KEYWORDS: The FIFA World Cups, Consumer Culture, Neoliberalism, Impact
JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.11, November 29, 2023
ABSTRACT: The FIFA World Cups is one of the premier global sporting competitions in the world. Consumer culture and neoliberalism have played an important role of the global popularity of the tournament. A qualitative research method was used in this study to identify who benefits most and least from this globalised football competition under the perspective of consumer culture and neoliberalism. This paper also critically discusses the impact of consumer culture and neoliberalism on the FIFA World Cups today.