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Singh, J., Marinova, D., & Brown, S. P. (2022). Chap. 22. Myth and Reality: Boundary Spanning Work in B2B Frontlines. In G. Lilien, A. Petersen, & S. Wuyts (Eds.), Handbook of Business-to-Business Marketing (p. 409-434). Edward Elgar Publishing.
https://doi.org/10.4337/9781800376878.00033

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