TITLE:
Apple’s Success: An Inspiration or a Guide for Today’s Entrepreneurs
AUTHORS:
Horacio De La Cruz Jr.
KEYWORDS:
Apple, Apple Computers, Steve Jobs Management Style, Apple Success, Apple Organizational Culture, Apple Entrepreneurial Spirit, Apple Cult
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.11,
November
21,
2023
ABSTRACT: This paper elaborates on the hypothesis that Apple’s
success shall be an inspiration rather than a business model to be imitated by
today’s entrepreneurs. Before doing so, this study interconnects the insights
of several works of literature about geniuses, talents, personality traits,
luck, risks, opportunities, and personal
experiences that may affect entrepreneurship. Morgan Housel, Craig
Wright, and other scholars’ works, perspectives, theories, and research were
used to arrive at conclusions. Using the framework presented in this paper can
improve our understanding of the challenges today’s entrepreneurs could face to
succeed and how much Apple’s success can influence them in the decision-making
process. However, much work remains to be done. Specifically, new theory
development work and empirical research are both necessary.