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Fisher, R. J., & Katz, J. E. (2000). Social-Desirability Bias and the Validity of Self-Reported Values. Psychology & Marketing, 17, 105-120.
https://doi.org/10.1002/(SICI)1520-6793(200002)17:2<105::AID-MAR3>3.0.CO;2-9

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