TITLE:
Research on the Application Strategy of Miao Pattern in Packaging Design under the Background of Cultural and Tourism Integration
AUTHORS:
Shule Li
KEYWORDS:
Cultural Tourism Integration, Miao Ethnic Patterns, Packaging Design, Application Strategies
JOURNAL NAME:
Art and Design Review,
Vol.11 No.4,
November
13,
2023
ABSTRACT: With the rise of cultural tourism, Miao culture, as an important part of
Chinese traditional culture, has attracted wide attention and research. Miao
ethnic patterns, as an important
manifestation of Miao culture, have unique charm and application value
in packaging design. This paper takes the integration of culture and tourism as
the background, analyzes the cultural connotation and artistic expression of
Miao patterns, combines the needs of packaging design and consumers, and explores the application strategies of Miao patterns
in packaging design, including
selecting suitable pattern elements, using patterns reasonably in
composition, paying attention to color matching, and innovating in form
expression. Through the analysis of examples of Miao ethnic patterns in packaging design, the application effect
of Miao ethnic patterns in packaging
design is verified. Finally, the research direction of Miao ethnic patterns in packaging design is prospected.