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Li, Y. (2019). Research on Huawei Mobile Phone Marketing Strategy Based on Market Segmentation Theory. In Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (pp. 293-300). Atlantis Press.
https://doi.org/10.2991/sschd-19.2019.69

has been cited by the following article:

• TITLE: Could Consumer Economic Environment Impact the Spread of Chinese Smartphone Brands: Evidence from a Hierarchical Regression Analysis

  AUTHORS: Karamoko N’da, Jiaoju Ge, Steven Ji-Fan Ren, Jia Wang

  KEYWORDS: International Online Shopping, Consumer Economic Environment, International Online Consumers, Chinese Smartphone Brands, Choice Preferences

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.10, October 31, 2023

  ABSTRACT: Despite the impact of buyers’ economic environment on the spread of Chinese product brands worldwide through Chinese’s International Online Shopping (CIOS), very few researchers are interested in it. Based on 19,493 purchases of Chinese smartphone brands, transaction variables, consumer economic environment data, and a hierarchical regression model, we investigated how consumer economic environment and transactional variables differentially assess consumers’ preferences for Chinese smartphones. The result showed that the consumer economic environment positively influences smartphone choice preferences. Thus, the study improves practitioners’ understanding on Chinese smartphone globalization and contributes to a better understanding of the Chinese international Online shopping Market (CIOSM). Such a model can be used to guide e-retailers and brand managers.