TITLE:
Evaluation of Key Players of Longganisa (Pork Sausage) Industry in Cabanatuan City, Nueva Ecija, Philippines
AUTHORS:
Johnah Jefferson S. Mercado
KEYWORDS:
Value Addition, Meat Processing, Support
JOURNAL NAME:
Open Journal of Ecology,
Vol.13 No.10,
October
17,
2023
ABSTRACT: The objective of the research was to assess the major participants in the Longganisa (Pork Sausage) industry in Cabanatuan City, Nueva Ecija. The study employed direct interviews using a structured survey questionnaire, targeting input providers, growers, hog dealers/traders, processors, vendors, and consumers. These interviews helped to map out the specific value chain for Longganisa in Cabanatuan City, Nueva Ecija. Recommendations were provided to address the identified gaps and enhance the Longganisa industry in Cabanatuan City. The Longganisa industry serves as a valuable means of livelihood and income for small-scale meat processors and vendors in the city. The support provided by the Local Government Unit (LGU), Department of Trade and Industry (DTI), and Cabanatuan City Supermarket Vendors Multi-Purpose Cooperative (C2SVMPC) has proven immensely beneficial to the Longganisa industry. This support encompasses technical assistance, financial aid, promotional activities, and the provision of facilities, all aimed at enhancing the industry’s adherence to Good Manufacturing Practices (GMP) and overall improvement.