TITLE:
Economic Impact of Women in Entertainment: A Case Study on Taylor Swift and Barbie
AUTHORS:
Marie Angelique Arroyo
KEYWORDS:
Barbie, Taylor Swift, Women Empowerment, Economics, Economic Impact, International, Entertainment
JOURNAL NAME:
Modern Economy,
Vol.14 No.10,
October
11,
2023
ABSTRACT: This research paper was originally written by Marie Angelique Arroyo, a
first-year student at Occidental College, Los Angeles out of interest. It is not
a requirement under any of the academic program, thus produced voluntarily with
various supporting evidences such as financial and interviews. The paper
further examines two global phenomena in the entertainment industry occurring
this year: Taylor Swift in her Eras Tour and Barbie Dolls whose audiences are
predominately women and founded by the iconic Ruth Marianna Handle. Both are
famous worldwide and signifying great economic impact demonstrating that the
works of women should be honored and recognized.