TITLE:
Research on Financial Investment Strategies of Operating Enterprises in the Context of Market Economy
AUTHORS:
Yihan Wei
KEYWORDS:
Corporate Financial Investment, Market Economy, Investment Challenges, Optimization Strategies
JOURNAL NAME:
Modern Economy,
Vol.14 No.10,
October
10,
2023
ABSTRACT: In the context of a globalized and digitalized market economy, the role
of corporate financial investment has become increasingly crucial. The primary
objective of this study is to understand the impact of the market economy on
corporate financial investment, reveal its challenges, and propose optimization
strategies. We first provide a brief introduction to the concept and
fundamental theory of corporate financial investment. Then, using qualitative
analysis methods, we explore the impact of the market economy on corporate
financial investment. We find that under the backdrop of a market economy,
corporate financial investment confronts numerous challenges, such as
deficiencies and biases in formulating and implementing investment strategies, challenges of high-risk investment decisions,
shortage of financial market knowledge and analytical skills, as well as
issues related to adapting to emerging financial technologies. However, by
developing optimization strategies like bridging the gap in investment
strategy, tackling high-risk investment challenges, enhancing financial market
knowledge and analytical abilities, and leveraging financial technology,
enterprises can better cope with these challenges and optimize their financial
investments. The results of our study offer practical strategies for
enterprises to conduct financial investment in a market economy context.