TITLE:
Analyzing Business Ethics in International Markets: A Case Study of Coca-Cola
AUTHORS:
Younas Khan, Imran Ahmed, Zartashia Munir
KEYWORDS:
Business Ethics, The Coca-Cola Company, Ethical Crisis, Ethical Scandals, Compliance, Non-Compliance with Business Ethics
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.9,
September
27,
2023
ABSTRACT: Business ethics are moral strategies to attain corporate goals. This
study examined multinational Coca-Cola corporate ethics. This study used a
qualitative research method and a Coca-Cola case study research approach.
Systematic Literature Review (SLR) is used to process secondary English-language
sources from 2017 onward. The study found that corporate ethics help
international companies succeed. However, ethical crises lead to legal actions,
fines, unfavourable brand image, lower sales and earnings, and long-term damage
to consumer and shareholder relationships. The study advised the Coca-Cola
Company and other companies to train senior management and leaders on ethics
and reduce plastic waste. Limitations and future implications include a case
study of a successful worldwide corporation that adhered to corporate ethics
towards stakeholders. Future research should avoid time constraints that
affected generalisability.